Keep Growing is a seed and garden goods brand rooted in personal healing, transformation, and community support. Founded by gardener turned entrepreneur Evie House, the company began as an Etsy shop dedicated to help people reconnect with growth in both soil and in themselves. As the business expanded from seed packs to garden kits, soil blends, and subscription boxes, Keep Growing expanded their commitment to giving back; by donating a portion of proceeds to nonprofits that help people rebuild, heal, and flourish after difficult seasons.
Evie needed a brand identity that could speak to both to practical gardening tools and the emotional philosophy behind them. The visuals needed to feel fresh, earthy, uplifting, and accessible, while still professional enough to support a future storefront launch.
I created a clean, uplifting identity driven by kelly and lime greens accented with white, using simple organic shapes to evoke renewal and forward momentum. The aesthetic is modern and minimal, but full of warmth to mirror the idea that growth doesn’t have to be complicated. It just needs nurturing.
The project included packaging design, garden kit branding, a storefront mockup for a future brick and mortar location, and a cohesive visual system that unifies every touchpoint. Subtle leaf motifs, upward tilting shapes, and soft geometric forms reinforce the brand’s message that growth is possible for everyone.
