The Pawfice is a dog and cat daycare run by a team of certified animal care professionals who balance playful charm with top tier safety and structure. Founded by lifelong friends and pet lovers and trainers, Jenna Hale and Rowan Pierce, The Pawfice delivers boutique level care with a corporate standard of cleanliness, communication, and compassion. Their facilities are bursting with color, energy, and whimsy, yet run with meticulous attention to detail that keeps pets comfortable, stimulated, and deeply cared for.
The Pawfice team needed a brand identity that captured their joyful personality while still communicating their high level of expertise. They wanted visuals that would appeal to all kinds of pet parents from the anxious owner of a reactive dog to someone dropping off their kitten for playgroup; while making their facility feel like the safest, happiest place a pet could be.
I created a vibrant, modern identity built around a bold magenta, playful pink, and a warm orange with round friendly shapes to mirror The Pawfice’s bright and welcoming environment. The branding blends cute, expressive charm with polished clarity, ensuring their whimsy never overshadows their safety and trust.
Deliverables included a full logo suite, custom iconography, a digital report card design, a website mockup, branded eStory templates, uniform design, signage concepts, printed materials, and an expanded visual identity toolkit for social use. Pictographic elements like paw shaped checklists, badge style certifications, and expressive dog and cat icons tie the whole system together.
